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57% of internet users between 18-35 years of age: IAMAI

According to I-Cube 2008, a joint annual survey of internet users conducted by IMRB International and Internet and Mobile Association of India (IAMAI), more than 50 per cent of 17.9 million active internet users in urban India belong to the age group 18-25 years. This group comprised two categories: college going students (27 per cent) and young men (30 per cent).

According to I-Cube 2008, a joint annual survey of internet users conducted by IMRB International and Internet and Mobile Association of India (IAMAI), more than 50 per cent of 17.9 million active internet users in urban India belong to the age group 18-25 years. This group comprised two categories: college going students (27 per cent) and young men (30 per cent).

The study reveals that while the percentage of college going students registered a growth of 6 per cent from 21 per cent in 2007, the percentage of school going kids declined by 2 per cent (from 14 per cent in 2007 to 12 per cent in 2008); young men 3 per cent and older men by 1 per cent over the last year (from 15 per cent in 2007 when the number of total active internet users in urban India stood at 15.4 million). The percentage of working and non-working women remained the same respectively at 11 and 6 per cent both in 2007 as well as 2008.

Accordingly to the survey, the primary reasons for the increase in the youth category are two-fold: a) internet content and application are primarily geared to the youth, especially the sticky applications like user generated contents like social networking, gaming and online entertainment; and b) a rise in internet search for academic purposes.

Mohan Krishnan, senior vice president, BIRD, a specialized unit of IMRB International, has said, “Pattern of internet usage is in transition among younger generation (between 18 to 35 years). Youths are increasingly adopting internet not as a technology but as another medium to indulge in their important wide-ranging daily activities — listening to music, making friends, promoting themselves and conducting business or exercising their occupation. Specifically, online gaming is emerging as a major growth area attracting investments by content developers and distributors.”

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