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52 million active internet users in India: Survey

According to I-Cube 2009, a survey conducted jointly by IMRB International and Internet and Mobile Association of India (IAMAI), India had 52 million active internet users and 71 million claimed internet users in September 2009. Active internet users are those who have used internet at least once in the last one month, while claimed users also include those who have used internet sometime but not in the last one month.

According to I-Cube 2009, a survey conducted jointly by IMRB International and Internet and Mobile Association of India (IAMAI), India had 52 million active internet users and 71 million claimed internet users in September 2009. Active internet users are those who have used internet at least once in the last one month, while claimed users also include those who have used internet sometime but not in the last one month.

It was also found that almost four out of five computer users and English-speaking persons in urban India are now hooked to internet. The findings are based on a survey conducted among 19,000 households, 68,000 individuals and 500 cyber cafes in the country. According to I-Cube 2008, India had 45.3 million active internet users and 62.5 million claimed internet users in September 2008.

According to IAMAI, the surge in number of total internet users has been primarily due to the increased number of users in small metros and towns and among lower socio-economic classes. “While we are happy to note while people in the smaller towns are taking to internet seriously, for a deeper engagement we need to provide them the best innovations in the language of their choice, at an access cost that does not pinch and through a device that they have. Only then this engagement is going to be sustainable,” Subho Ray, president, IAMAI, has said.

The survey further reveals that internet usage has gone up by 70 per cent from 9.3 hours a week to 15.7 hours a week. According to the researchers, the reason for this steep growth can be attributed to innovative content delivery, better applications and its increased use for entertainment purposes, which comprises downloading music or videos, socializing through social networking sites and expressing one’s own opinions and views through micro-blogging and user-generated content sites.

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