Top News

5.4 million internet users in rural India by 2010: Survey

According to a survey conducted jointly by IMRB International and Internet and Mobile Association of India (IAMAI), the number of active internet users (those who have used internet at least once in the last one month) in rural India increased by 27 per cent to 4.2 million in 2009 from 3.3 million in 2008 and is expected to further grow by 28 per cent to 5.4 million by the end of 2010.

According to a survey conducted jointly by IMRB International and Internet and Mobile Association of India (IAMAI), the number of active internet users (those who have used internet at least once in the last one month) in rural India increased by 27 per cent to 4.2 million in 2009 from 3.3 million in 2008 and is expected to further grow by 28 per cent to 5.4 million by the end of 2010.

The survey reveals that 85 per cent of internet users in rural India used emails in 2009, while 67 per cent of the rural users accessed music and video over the internet. About 48 per cent of the people claimed to have used the internet for educational research and 42 per cent claimed to have used it for general information search.

It was also found that about 13 per cent of the people in rural India used the internet for knowing more about latest farming techniques and 8 per cent of the people used the internet to find more about fertilizers and pesticides. “If there are internet related initiatives with farming as a focus, these could certainly trigger internet literacy to rise faster (in rural India),” the report states.

Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Close