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49% of US netizens have used online classified sites: Study

According to a study by the Pew Research Centre’s Internet & American Life Project survey, the number of online adults who have ever used online classified ads in US has more than doubled in the past four years, from 22 per cent in 2005 to 49 per cent in 2009. It was also found that on any given day about a tenth of internet users (9%) visit online classified sites, up from 4% in 2005.

According to a study by the Pew Research Centre’s Internet & American Life Project survey, the number of online adults who have ever used online classified ads in US has more than doubled in the past four years, from 22 per cent in 2005 to 49 per cent in 2009. It was also found that on any given day about a tenth of internet users (9%) visit online classified sites, up from 4% in 2005.

In contrast, newspaper classified revenue in US dropped from around $17 billion in 2005 to $10 billion in 2008. The study findings, according to Pew Research, highlight the growing importance of classified sites to internet users and reflect the changes in the audience for classified ads — both those who place them and those who make purchases — that have devastated a key revenue source for traditional newspapers.

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15 thoughts on “49% of US netizens have used online classified sites: Study”

  1. Its indeed a healthy sign
    Its indeed a healthy sign for Indian start ups in classifieds stage.
    I can see some action by Rediff in this space with offering local ads (www.local.rediff.com)and also by some international players. I guess by this Indian classifieds search engines will also feel happy about.

  2. I thing internet is boon of
    I thing internet is boon of world. in 2009 internet is very big netting…in world…
    America country is top of internet surfing in study, that why America developed Research Centre’s in internet project. this is very nice thought in internet on study. and also rediff is help for this project. i am very happy in this news to find the international player in world on internet network.

  3. I think people believe, they
    I think people believe, they can get more options on internet, so they turn on internet to be a netizens. they got some effective results, that’s why they are always trying to find what they want on internet and percentage of netizens are automatically increasing and it’s rapidly going on higher….

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