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45% Indians to spend more during 2009 Diwali season than last year: Survey

According to a PayPal survey, 70 per cent of Indians are expected to shop during the upcoming Diwali season. The survey also reveals that 45 per cent of Indians may spend more during this year’s festive season than they did last year. The average Diwali spend amongst Indians in 2009 is expected to be $213 with household items, health and beauty, entertainment and vouchers or gift cards topping the Diwali gift list.

According to a PayPal survey, 70 per cent of Indians are expected to shop during the upcoming Diwali season. The survey also reveals that 45 per cent of Indians may spend more during this year’s festive season than they did last year. The average Diwali spend amongst Indians in 2009 is expected to be $213 with household items, health and beauty, entertainment and vouchers or gift cards topping the Diwali gift list.

The PayPal survey was conducted by BlackBox in August 2009. According to PayPal, the findings are based on the responses of 300 participants per country in India, Singapore, Malaysia and Thailand. Respondents included both online and non-online shoppers. Out of the four countries surveyed across South East Asia, Indians appear to be the savviest at online shopping with three quarters intending to shop online during the upcoming festive period.

“Many online merchants will be gearing up for the festive period and encouragingly it looks like spending is due to rise in India,” Mario Shiliashki, general manager, Southeast Asia and India, PayPal, has said. “In today’s e-commerce climate, consumers expect their online shopping experiences to be better than those found in the offline world, with access to a wider range of products and more competitive prices, whilst at the same time guaranteeing their security and convenience.”

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5 thoughts on “45% Indians to spend more during 2009 Diwali season than last year: Survey”

  1. The major factor was that
    The major factor was that the Indian economy was in recession phase during Diwali 2009, which is out of recession and growing. Stock Market is back at 21k.

    The other thing: Extra security measurement taken by VISA & MASTER CARD implemented by various banks and made the online payment more secure.

    As well as merchants are offering cheaper deals as compared to offline buying, which encourages to buy more. Ebay, FutureBazaar etc are aggressive in marketing and promotions and getting more new customers.

    Yogendra Oza
    http://www.affiliatemanager.in

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