Top News

$42.36 return is generated on every $1 invested on email marketing

According to
Abhijit Saxena, CEO, Netcore Solutions, industry email marketing statistics
indicate that $42.36 return is generated on every $1 invested on email
marketing. Saxena was speaking at India’s 3rd Email Marketing Roundtable organised
by Netcore in association with IAMAI (Internet and Mobile association of India in
Bangalore. 

According to
Abhijit Saxena, CEO, Netcore Solutions, industry email marketing statistics
indicate that $42.36 return is generated on every $1 invested on email
marketing. Saxena was speaking at India’s 3rd Email Marketing Roundtable organised
by Netcore in association with IAMAI (Internet and Mobile association of India in
Bangalore. 

Speaking about
an email marketing strategy, K Vaitheeswaran, CEO, IndiaPlaza, said “Email
marketing works well for both B2B (business to business) and B2C (business to consumer)
business provided you invest in designing the right content. B2B email
communication needs to be crisper, targeted towards a limited audience and extremely
engaging since the sales cycles are a bit longer. Since the only audience for
B2B is businesses, the timing of the email is also extremely crucial. Consumers
buying patterns and preferences are extremely important while designing an
email marketing strategy for B2C businesses.”

According to
Rahul Narvekar, co-founder, FashionAndYou.com, email marketing is the only
medium their company uses to market the website and increase sales. “We have
grown from Rs. 5 lakhs to Rs. 5 Crore in revenue in last one year only by using
just email marketing,” added Narvekar.

Vinay Gupta,
CEO Via.com, said “Metric-based email campaigns always help. We will never
know when a person decides to buy travel tickets but we can certainly attempt
to ascertain what kind of a trip he would like to take based on his previous
buying patterns. This ensures that our communication remains of value to him.”

Shriram Adukoorie, co-founder, AskLaila.com,
said, “While unsolicited emails may seem unwelcome and very  are, 
the fact, is, useful information is always welcome, even when it is
unsolicited. Content can make all the difference. When you make content that is
relevant to the recipient, it is not a spam, it is information which he can use
and this is what we should work towards.”

Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Close