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37% of all internet users prefer to access the Net from cyber cafe: IAMAI

According to I-Cube 2008, a survey conducted jointly by IMRB International and Internet and Mobile Association of India (IAMAI), 37 per cent of all internet users prefer to access internet from cyber cafe, as against 27 per cent from office and 26 per cent from home. School and college were found to be the most preferred access point for 8 per cent of all internet users.

According to I-Cube 2008, a survey conducted jointly by IMRB International and Internet and Mobile Association of India (IAMAI), 37 per cent of all internet users prefer to access internet from cyber cafe, as against 27 per cent from office and 26 per cent from home. School and college were found to be the most preferred access point for 8 per cent of all internet users.

“This is an area where government and other stakeholders keep running in the opposite direction to the users. Since 2000 cyber cafes have been the most important source of internet cafes, but there have been no recognition and absolutely no encouragement of this access point,” Subho Ray, president, IAMAI, has said. “It is time that the importance of shared access through cyber cafes is recognized by the stakeholders.”

The survey also revealed that while access from cyber cafe was most popular among school going kids (61 per cent), college going students (49 per cent) and non-working women (49 per cent); office was the most preferred access point for young men (46 per cent), older men (44 per cent) and working women (58 per cent).

Mohan Krishnan, senior vice president, BIRD, a specialized unit of IMRB International, has said, “Customers will plump for access modes that are convenient, affordable or free; cyber cafes, offices, schools and colleges fit these description and hence are helping grow internet user base. Benign policy environment of government towards cyber cafes, mature IT admin policies in offices and colleges which allow happy hours to surf instead of imposing severe restriction are the need of the hour.”

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