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34% of new vehicle shoppers use internet to find information: Study

According to a study by J D Power, a part of The McGraw-Hill Companies, 34 per cent of new vehicle shoppers in India used internet to find information about makes and models in 2009, as against 21 per cent in 2007. The 2009 India Escaped Shopper Study also found that the percentage of shoppers who seek information from friends and relatives during the vehicle selection process has increased from 70 per cent in 2007 to 74 per cent in 2009.

According to a study by J D Power, a part of The McGraw-Hill Companies, 34 per cent of new vehicle shoppers in India used internet to find information about makes and models in 2009, as against 21 per cent in 2007. The 2009 India Escaped Shopper Study also found that the percentage of shoppers who seek information from friends and relatives during the vehicle selection process has increased from 70 per cent in 2007 to 74 per cent in 2009.

“Due to the prevailing economic conditions, shoppers are carefully considering and researching their options and are increasingly seeking information from unbiased sources,” Mohit Arora, senior director, J D Power Asia Pacific, has said. “By gathering information from the internet and advice from friends and relatives, shoppers have the ability to examine models on their consideration lists at their own convenience and without necessarily visiting dealerships.”

The percentage of shoppers who indicate that they knew the exact model they wanted to purchase when they first began to shop for a vehicle has increased from 71 per cent in 2008 to 74 per cent in 2009. Among prospective buyers who visited a dealership, 80 per cent actually purchased a vehicle in 2009, as against 77 per cent in 2008.

According to J D Power, the 2009 India Escaped Shopper Study is based on responses from more than 5,400 buyers and nearly 2,000 rejecters of new cars and utility vehicles who purchased their vehicles between September 2008 and April 2009. The study was fielded from March to June 2009.

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