Top News

30% Indian urban youth have deactivated or deleted their social media profiles: ASSOCHAM

According to a survey by the Associated Chambers of Commerce
and Industry of India (ASSOCHAM), Nearly 30 per cent of Indian urban youth said
they have deactivated or deleted their accounts and profiles from these
websites and it is no longer a craze among them. About 2,000 boys and girls in
the 12-25 age-groups in urban centres of Delhi, Bangalore, Mumbai, Chennai,
among other cities, were interviewed from October to December 2011.

According to a survey by the Associated Chambers of Commerce
and Industry of India (ASSOCHAM), Nearly 30 per cent of Indian urban youth said
they have deactivated or deleted their accounts and profiles from these
websites and it is no longer a craze among them. About 2,000 boys and girls in
the 12-25 age-groups in urban centres of Delhi, Bangalore, Mumbai, Chennai,
among other cities, were interviewed from October to December 2011.

Of nearly 200 people interviewed in Delhi, about 60 per cent
said their fascination with social networking has been fading of late. Youngsters
in urban India are gradually moving away from social networking sites due to
fatigue and health reasons, said the survey. “About 55 per cent of all the
respondents across these cities said they have consciously reduced the time
spent on social media websites and are no longer as active and enthusiastic
about their favourite social networks as when they had signed up,” said
the survey.

“The youth is now finding it boring to see constant and
senseless status updates and the same routine over and over again has
significantly reduced the time dedicated to the social media,” said the
survey.

About 75 per cent of the total sample said that while they
had made an account on almost every website when it was launched, a majority of
them were barely using these anymore and were active on a single site.

However, a section of the youths still flocked social
networks more frequently. “About 500 of all the respondents said they had
extended the time spent on social networking by over an hour. Of these, nearly
65 per cent were females,” said the survey. Meanwhile, the respondents admitted
that compulsive social networking was taking a toll on their mental and
physical health and even their professional and personal lives.

“Many complain of insomnia, depression, poor
inter-personal relationships, lack of concentration and high level of anxiety
as they tend to replace real-life social interactions with online social
media,” said the survey.

“Tech overload is apparent among youth and their
fixation with social media seems to be eroding as they have started focusing on
more important things than grooming their digital identities,” said DS Rawat,
secretary general of ASSOCHAM while releasing the findings of the survey.

Show More

Related Articles

5 thoughts on “30% Indian urban youth have deactivated or deleted their social media profiles: ASSOCHAM”

  1. “About 500 of all the
    “About 500 of all the respondents said they had extended the time spent on social networking by over an hour. Of these, nearly 65 per cent were females,”
    I solely trust dem, im sure Women spend more hours of productive output by logging on to the fb rather than doing something worth! I am sure SNS will phase out very soon just the way it gained popularity across the globe. Orkut has already lost its ground and soon fb will be following the same fate.

Leave a Reply

Your email address will not be published. Required fields are marked *

Close