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2427 cities in India had online transactions in 2007: eBay

by Satrajit Sen

According to a study by eBay India, 2427 cities in the country had online transactions in 2007. The eBay India Census Guide states that Mumbai has emerged as the top e-commerce centre in India, followed by Delhi, Hyderabad, Bangalore and Chennai.

by Satrajit Sen

According to a study by eBay India, 2427 cities in the country had online transactions in 2007. The eBay India Census Guide states that Mumbai has emerged as the top e-commerce centre in India, followed by Delhi, Hyderabad, Bangalore and Chennai.

The study documents the key findings and trends in buying and selling among Indians in the Top 100 e-commerce cities across 28 states and 6 union territories in India. According to eBay, the findings are based on the number of transactions that have happened on the eBay India site over the year 2007.

The study reveals that while USB drives, value handsets, MP4 players, USB MP3 players, and diamonds are the most bought products on eBay.in, the most sold products on the e-commerce site are Indian stamps, USB drives, value handsets, MP4 players and USB MP3 players.

According to the study findings, Andhra Pradesh is the most wired state in India with maximum number of towns buying and selling on eBay. Kerala, Maharashtra, Tamil Nadu and Karnataka are the other most wired states in the country.

Speaking to AlooTechie about the objective of the research, B Muralikrishnan, director – category management, eBay India, said, “The study has been carried out to understand the trend of e-commerce in the country. The study reveals what products are in demand in the market and this will help us in educating the sellers about the commodities that they can source and sell on eBay.”

According to Muralikrishnan, the learning may also help eBay India in gaining more startup sellers as the data can be used to encourage more people to join the eBay platform. “A retired person, a housewife, or even a college student can start an online business through eBay as the startup cost here is very low. Moreover, through this research, the new seller can very well know, which commodity to sell,” said Muralikrishnan.

Talking about the study findings, Muralikrishnan said that online marketplaces are helping bridge distributions gaps in the country. For instance, over a third of all the products bought by customers in the hilly areas of the North-East, Jammu and Kashmir and Himachal Pradesh were tech gadgets like mobile phones, digital cameras and USB drives, which would not be easily available in these areas otherwise. No surprise that non-metro women were found to be buying short kurtis, skirts while women in metros bought hand woven sarees and shawls.

The study also found that Kashmiri entrepreneurs sell the most carpets across India, while Jodhpuri craftsman sell the most ethnic wooden furniture. Delhiites bought the maximum number of fitness equipment including abdominal exercisers, swimming gear and yoga accessories on eBay. Kids in Delhi were found to be the most pampered with their parents buying the most baby products including baby furniture, baby toys and baby clothes in the country.

Hyderabad emerged as the movie capital of India having bought the maximum number of movie VCDs and DVDs. Chennaiites sold the most dolls across India, while eBayers in Faridabad bought the maximum number of formal wear across the country. Men in Maharashtra bought the maximum number of diamond rings across India.

Surprisingly, more people in Madhya Pradesh bought laptop bags than any other part of the country. Goa sold the most vacation packages across India. The popular hill stations of Himachal Pradesh like Shimla, Solan, Kangra and Dharamshala boast the most frequent users of eBay India. The favourite mobile phones for residents of Dadra & Nagar Haveli were found to be PDAs and smart phones.

eBay India claims that its online marketplace eBay.in has two million registered users from 670 cities in India. According to eBay, India’s e-commerce market is growing at 30 per cent per annum and is pegged at around Rs 1100 crore.

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