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Company Name

21Diamonds is a
globally trusted online jeweller present in 18 countries

Company Name

21Diamonds is a
globally trusted online jeweller present in 18 countries


in July 2012 in India, has already made its mark with a global
presence in 18 countries across Europe, USA, S. America, Australia & India.
Backed by leading European funds, 21Diamonds is a part of Rocket Internet- one of the largest international online venture
builders and with all certifications in place, it aims to
create India’s most trusted jewellery brand. With the introduction of our
innovative concept of “You Design. We
Create.”, allows customers a chance to select, visualize, and
order their customized jewellery pieces. The real-time product configuration
offers over 1 million configurations for customers to choose from. Customers
can choose from a variety of metals and stones to create the specific products
that meet their accessory requirements.

At, our aim is to make YOU shine.
With an unmatched choice in jewellery and fashion accessories, we go the extra
mile to offer unique products and exclusivity to our customers. From high-end
heirloom pieces to striking professional and daily wear jewellery, there is
something special for everyone. All our jewellery is BIS hallmarked and the
diamonds come with IGI certification. We also offer fabulous options like COD,
30-day return and lifetime exchange and buyback.


21 July 2012

Bansal – MD & Co-founder

Richa holds a Master of Business
Administration degree from the Wharton School of Business, and forsake
lucrative opportunities in the corporate world across the globe to come back to
India and start, foreseeing huge potential in the online jewellery

Prior to this, she has worked
with Bessemer Venture Partners (BVP) one of the world’s leading private equity
firms, in their Mumbai office where she was driving their multi-million dollar
real estate investment practice in India, and also investing in the consumer
and infrastructure sectors. Prior to that, she acquired research and consulting
experience with the Everest Group, a niche outsourcing strategy firm.


Gurgaon, Haryana 



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