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2009 will be a point of inflexion for gaming: India Gaming Summit

The gaming industry in India has grown from being a niche segment in the past three years into a mainstream entertainment segment today, at least among urban youth, according to Ajay Khanna, general manager, Electronic Arts, a company which develops and publishes interactive games for consoles, personal computers and mobile phones.

The gaming industry in India has grown from being a niche segment in the past three years into a mainstream entertainment segment today, at least among urban youth, according to Ajay Khanna, general manager, Electronic Arts, a company which develops and publishes interactive games for consoles, personal computers and mobile phones.

“2009 will be a point of inflexion as we see continued growth in consoles and PC gaming, as well as online and mobile,” Khanna said while speaking at The India Gaming Summit 2008 organised jointly by Zapak Digital Entertainment and Intel on 21st November in Mumbai.

“Gaming industry in India is recession proof,” Rohit Sharma, chief operating officer of Zapak, said. “Gaming in India is not at a nascent stage anymore. It is young and growing.” According to Sharma, gaming, currently, is one of the top five usage models on the internet in India.

“For the rapid growth of this industry and to put India on the global Gaming map, the companies in our country who have taken gaming as a serious business need to face the challenges and recognize opportunities together. This will aid the country to move forward globally,” Rohit Sharma added. He further said that the PC penetration and the broadband penetration are the determining factors for the growth of gaming industry in India.

Prakash Bagri, director, marketing, Intel South Asia, said, “Gaming today is a serious business and has largest revenue of $40 billion.” Bagri further said that 40 per cent of the total online gamers in the country are women and the gaming revenues are expected to reach $60 million by 2010. The gaming industry in India is projected to touch $200 million by 2011, according to Nasscom.

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