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19.3 million netizens visited social networking sites in India in Dec 2008

According to a study by US-based internet research firm comScore, 19.3 million internet users visited social networking sites in India in December 2008, a growth of 51 per cent as compared to 12.7 million netizens visiting social networking sites a year ago.

The comScore study, which included internet users of 15 years and above and excluded searches from public computers such as internet cafes and access from mobile phones or PDAs, also found that more than 60 per cent of India’s online population (32 million) visited a social networking site in December 2008.

According to a study by US-based internet research firm comScore, 19.3 million internet users visited social networking sites in India in December 2008, a growth of 51 per cent as compared to 12.7 million netizens visiting social networking sites a year ago.

The comScore study, which included internet users of 15 years and above and excluded searches from public computers such as internet cafes and access from mobile phones or PDAs, also found that more than 60 per cent of India’s online population (32 million) visited a social networking site in December 2008.

Orkut ranked as the most visited social networking site in Dec 2008 with more than 12.8 million visitors, an increase of 81 per cent from the previous year. Facebook captured second position with 4 million visitors, up 150 per cent versus year ago, followed by local social networking site BharatStudent with 3.3 million visitors (up 88 per cent) and hi5 with 2 million visitors (up 182 per cent).

The number of internet users visiting social networking sites like Ibibo (990,000), PerfSpot (433,000), BigAdda (385,000) and Fropper (248,000) went down by 50 per cent, 79 per cent, 25 per cent and 3 per cent respectively in the last one year. On the other hand, MySpace with 741,000 and LinkedIn with 513,000 users in December 2008 witnessed a growth of 110 per cent and 75 per cent, respectively.

“Social networking continued to grow strongly in India this past year, with several of the top global brands carving out a more prominent position,” Will Hodgman, executive vice president, comScore, has said. “While there is certainly room for several players in the social networking space in India, the sites that have the right blend of having both a strong brand and cultural relevance will be best positioned for future growth.”

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5 thoughts on “19.3 million netizens visited social networking sites in India in Dec 2008”

  1. Says a few things:
    *There

    Says a few things:
    *There will soon be a consolidation in this space in the coming years
    * Some Indian networking sites lost in stickyness- it takes a lot to loose market share in a wildly ascending market. To fk it up at this stage is tragic to say the least
    *You can buy people by paying them. You can charm people by getting charmers, but you cannot make them stay unless there is some unique proposition (bharatstudent might be cracking it somewhere)
    *Social Networking sites need to grow up- and monetize- do not become like ad networks- with tens of choices- and little differentiation

    Deserves a full post on ChasingTheStorm.com (shameless I know- but what the heck)

    Shalabh

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