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17-18% of Maruti car sales estimated to originate from digital marketing

According to Maruti Suzuki India, around 17-18 per cent of its car sales are estimated to originate from digital marketing, as against a mere 2-3 per cent in 2005. MSI also claims that over a lakh cars that the company sold in 2008 originated from its digital marketing initiatives. Maruti is believed to have first tasted success with online marketing with its small car A-Star.

According to Maruti Suzuki India, around 17-18 per cent of its car sales are estimated to originate from digital marketing, as against a mere 2-3 per cent in 2005. MSI also claims that over a lakh cars that the company sold in 2008 originated from its digital marketing initiatives. Maruti is believed to have first tasted success with online marketing with its small car A-Star.

“We sold around 4,000 A-Stars based on customer’s interface on internet and have doubled online marketing activity for the new hatchback Ritz with a microsite launched a week ahead of the launch and offering various exclusive options to loggers,” Shashank Srivastava, chief general manager, marketing, MSI, has said. [Source: Economic Times]

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5 thoughts on “17-18% of Maruti car sales estimated to originate from digital marketing”

  1. There is no two thoughts
    There is no two thoughts that maruti is making margins due to initiative taken on web.

    The fact is MARUTI DOES NOT PAYS to its vendor.

    Companies have to bribe maruti IT department officials to release there payments.

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