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13b.in allows users to share their ghost stories

Satrajit Sen

Zapak Digital Entertainment has launched 13b.in to promote a Hindi horror movie 13-B, produced by Big Pictures. According to Zapak, 13b.in also has a couple of horror games and allows users to post comment and discuss about different ghost stories and haunted places across the world.

Satrajit Sen

Zapak Digital Entertainment has launched 13b.in to promote a Hindi horror movie 13-B, produced by Big Pictures. According to Zapak, 13b.in also has a couple of horror games and allows users to post comment and discuss about different ghost stories and haunted places across the world.

“We are engaging people by providing thrill out of horror and thus we are also promoting the movie. People can come in and submit their true horror stories and the best story will be given a cash prize of Rs 1 lakh,” Arun Mehra, CMO, Zapak Digital Entertainment, has told AlooTechie.

According to Mehra, 13b.in has already got over 10,000 views, since its launch on February 11, 2009. Zapak plans to carry on the site even after the movie is launched. “We will keep the content alive and thus allow users to share their thoughts and experiences even after the movie has been released in theatres,” Mehra has said. The movie 13-B is set to release on March 6, 2009.

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