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1/3 of car buyers in India’s top cities start their search online: Study

According to a study by Google India, four out of every 10 new car buyers and three in every 10 used car buyers in India’s top cities use internet to do their initial research before making the purchase. The study covered more than 1,000 people in the 18-55 age group with annual household income in excess of Rs 6 lakh in eight top cities in the country.

According to a study by Google India, four out of every 10 new car buyers and three in every 10 used car buyers in India’s top cities use internet to do their initial research before making the purchase. The study covered more than 1,000 people in the 18-55 age group with annual household income in excess of Rs 6 lakh in eight top cities in the country.

The study further reveals that more than half of the car buyers in the country’s top cities use internet to read reviews, compare specifications and prices of different models and to locate dealerships. More than half the consumers look at video ads, sponsored links and animated ads of cars, while 81 per cent of them are able to recall at least one car advertisement. [Source: Economic Times]

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15 thoughts on “1/3 of car buyers in India’s top cities start their search online: Study”

  1. my take on the surevy,
    1. a

    my take on the surevy,

    1. a sample set of 1000 may be too small to arrive at proper conclusions
    2. It would be interesting to see how the stats vary if you divide the 18-55 age group into two of 18-35 and 35-55, coz the internet affinity of the former will be very high in comparison to the latter.

  2. Even though they might have
    Even though they might have taken respondents who have an annual income > 6L,these stats somehow look skewed!

  3. Is Google eying to invite
    Is Google eying to invite more advertisers for search by revealing such data, which in itself is too small a sample size when you are looking at the huge Indian population..

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