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10% of Twitter users generate over 90% of content: Study

According to a study by Harvard Business School, 10 per cent of Twitter users generate more than 90 per cent of the content on the micro-blogging site. The study also reveals that more than half of all Twitter users post messages on the site less than once every 74 days, while the median number of lifetime ‘tweets’ per user is just one.

According to a study by Harvard Business School, 10 per cent of Twitter users generate more than 90 per cent of the content on the micro-blogging site. The study also reveals that more than half of all Twitter users post messages on the site less than once every 74 days, while the median number of lifetime ‘tweets’ per user is just one.

The study findings would make it hard for companies to use Twitter as an accurate gauge of public opinion. “If you are trying to get what a representative cross-section of the public is thinking, you are probably better off staying away from Twitter,” Mikolaj Jan Piskorski, who led the research,, has suggested.

The Harvard study examined public entries of a randomly selected group of 300,000 Twitter users. The researchers studied in May 2009 the content created in the lifetime of the users’ Twitter accounts.

The study also found that unlike other social networking sites like Facebook.com, men are almost twice as likely to follow other men on Twitter than they are to follow women. Also, women are more likely to follow men than they are to follow other female users. [Source: Economic Times]

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15 thoughts on “10% of Twitter users generate over 90% of content: Study”

  1. The point mentioned here is
    The point mentioned here is very pertinent. Most of the users are still to come in terms with twitter usage. But with rapid popularity of this site, things are bound to improve further.

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