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10% of the Indian online population accessed coupon sites in June 2011: ComScore

According to ComScore’s report on online coupon category in
India, in June 2011, 4.6 million internet users aged 15 years and older
accessed coupon sites from a home or work location, representing 10 per cent of
the Indian online population. SnapDeal.com led as the top site in the category
with nearly 1.5 million unique visitors during the month, followed by DealsandYou.com
and Mydala.com which both neared one million online unique visitors.

According to ComScore’s report on online coupon category in
India, in June 2011, 4.6 million internet users aged 15 years and older
accessed coupon sites from a home or work location, representing 10 per cent of
the Indian online population. SnapDeal.com led as the top site in the category
with nearly 1.5 million unique visitors during the month, followed by DealsandYou.com
and Mydala.com which both neared one million online unique visitors.

“In the past several months, deal sites have seen their
audiences increase significantly as the global online coupon trend has taken
root in India. The
convenience of the online channel couple with enticing deals has attracted a
growing number of visitors to the Coupon category and to daily deal sites, in
particular. Consumer adoption of these types of deal sites could be an important
step in the overall growth of e-commerce in India, which has traditionally
lagged behind other global markets,” said Kedar Gavane, comScore Director for India.

SnapDeal.com, which has tripled its audience in
the past year, led the category with 1.5 million visitors during the month,
followed by Dealsandyou.com with 990,000 visitors and MyDala.com with 952,000
visitors. What’s interesting is that LivingSocial.com, which is yet to announce
its presence in India recorded 409,000 visitors from India.

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