Top News

10.3 million people visited sports websites in India in Jan 2010: Study

According to a study by US-based internet research firm comScore, the number of people visiting an online sports site from a home or work location in India increased by 97 per cent at 10.3 million in January 2010, as against 5.2 million people who visited an online sports site in the country a year ago. The study included internet users of 15 years and above and excluded visits from public computers such as internet cafes and access from mobile phones or PDAs.

According to a study by US-based internet research firm comScore, the number of people visiting an online sports site from a home or work location in India increased by 97 per cent at 10.3 million in January 2010, as against 5.2 million people who visited an online sports site in the country a year ago. The study included internet users of 15 years and above and excluded visits from public computers such as internet cafes and access from mobile phones or PDAs.

“The sports category has experienced tremendous growth throughout the last year as more Indians turn to the internet as their first source of up-to-the-minute news on their favourite teams and players,” Will Hodgman, executive vice president, Asia-Pacific, comScore, has said. “January saw a particularly strong increase in traffic fuelled by the IPL3 player auction on the 19th of the month. With IPL3 set to begin in March, we expect to see continued growth at many sports sites as fans prepare for the tournament’s return to India.”

Yahoo Cricket led as the most visited sports destination with nearly 4 million visitors, up 305 per cent versus last year. ESPN grabbed the second position with 3.5 million visitors (up 109 per cent) followed by Sify Sports with more than 1 million visitors (up 379 per cent). Cricket-specific sites also posted strong visitation figures including CricBuzz.com (640,000 visitors), CricketNirvana.com (523,000 visitors), KrishCricket.com (306,000 visitors) and CricketNext.com (278,000 visitors).

According to comScore, not only did sports sites achieve strong gains in visitation during the last year, but audience engagement also soared to record levels. Total time spent, page views, and visits to the sports category all increased by 100 per cent or more in the past year. The average sports category visitor spent 30.1 minutes at sports sites, viewing 41 pages of content and visiting the category nearly 6 times throughout the month.

Show More

Related Articles

20 thoughts on “10.3 million people visited sports websites in India in Jan 2010: Study”

Leave a Reply

Your email address will not be published. Required fields are marked *

Close