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1 of 8 Indians searching mobile phones on internet end up transacting online: ViziSense

According to a report by online
audience measurement platform ViziSense on the ‘interest in
mobile phones online,’ amongst all those who look for phones online, 12 per
cent of them end up purchasing the mobile phones from the e-commerce and group
buying websites (1 in 8 searches end up in transaction). The study involved
data from ecommerce sites of all the users who searched and transacted for
mobile handsets from January 2011 to April 2011.

According to a report by online
audience measurement platform ViziSense on the ‘interest in
mobile phones online,’ amongst all those who look for phones online, 12 per
cent of them end up purchasing the mobile phones from the e-commerce and group
buying websites (1 in 8 searches end up in transaction). The study involved
data from ecommerce sites of all the users who searched and transacted for
mobile handsets from January 2011 to April 2011.

The report also revealed that a lot of users compare multiple
brands before making their final decision to purchase. “There’s a significant
case of duplication of users in case of top brands like Nokia and Samsung where
almost 50 per cent users compare both of these phones before they take a
decision,” the research quoted.

Revealing the search results, the report said that 35 per
cent of users searched for Nokia followed by 30 per cent for Samsung and 29 per
cent for Blackberry. Micromax was searched by 22 per cent of people. While the
overall share of smart phones in India is a meagre 5 per cent, a huge 44 per
cent of people show interest in smart phones online against the lower end
handsets.

Amit Bhartiya, GM and VP, ViziSense said, “Rampant
changes and upgrades in phone models and features has made the internet a very
compelling medium to help decision making around buying phones.  As the largest buyers lie in the TG of 15 –
24 year olds across the country, Blackberry seems to have a done great job in
capturing the imagination of this audience in a market infested by smart
phones.”

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